Tarangarts — Legacy Reimagined

🧩 The Problem

Tarangarts was an established traditional handicrafts brand with no digital infrastructure. Their physical sales were strong, but their global potential was untapped due to lack of online presence.

💡 The Solution

I approached the project with a clear goal: honor the handcrafted legacy of Tarangarts while transforming it into a digital-first business. After a brand immersion, I mapped out the full online architecture—from homepage hierarchy to the final checkout screen. I custom-built a React.js storefront designed to feel both artisanal and intuitive.

Every product was tagged and categorized thoughtfully to improve discoverability. I designed the category landing pages to balance visual appeal with SEO functionality. On the backend, I configured smart inventory tracking and payment integrations with Razorpay and international-friendly checkout options.

Beyond development, I orchestrated the launch campaign—developing Meta Ads creatives, configuring Google Ads targeting for international regions, and setting up conversion-tracking dashboards to monitor KPIs from day one.

🎯 My Contribution

• Brand Identity System: Revamped their visual identity to reflect both legacy and modernity — included logo tweaks, color palettes, and typography guides.
• UI/UX & Design Suggestions: Suggested and built intuitive layouts for desktop/mobile, including detailed product display logic and user journey optimizations.
• Full-Stack Development: Developed a fully functional React eCommerce site from scratch, integrating Razorpay, backend inventory tools, and scalable architecture.
• Store Experience Kits: Designed and curated physical packaging, print-ready collaterals, and visual kits that reflect the Tarangarts brand both online and offline.
• CRM & Tech Stack Assistance: Provided technical assistance on CRM selection, third-party integrations, and maintaining automation pipelines.
• Research & Development: Conducted deep dives into user preferences, pricing models, and competitive research to shape the roadmap of offerings.
• Office & Studio Branding: Advised on and helped design the interior decor, product displays, and artwork placements at their Mysore office for consistent branding.
• Campaign Strategy: Built Meta and Google Ads creatives, structured ad sets based on persona targeting, and maintained performance dashboards.
• Team Empowerment: Trained the in-house team on content guidelines, CRM workflows, and customer service tone consistency.

📈 Results

• 400% increase in visibility within 3 months
• Successful onboarding of international customers
• Brand shifted from local art seller to global brand